AI AUTOMATION FOR CONSTRUCTION COMPANIES AND GENERAL CONTRACTORS

    You Were Supervising the Pour.
    Your Phone Rang.
    A $47,500 Extension Project Called Back in 14 Hours.
    They'd Already Met Someone Else.

    Madifyx answers every call to your construction business in under 60 seconds — while you're on site — follows up on every estimate automatically, and keeps every client informed during the build so they become your best referral source.

    Works while you're on site · Live in 48 hours · Built for GCs and construction companies

    OPEN ESTIMATES — LAST 30 DAYS8 estimates · $387,500 total
    WITHOUT SYSTEMATIC FOLLOW-UP
    Rear extension — 3-bed$58,000
    4 daysEmail sent Day 1
    ACTIVE — awaiting response
    Kitchen renovation$32,000
    9 days1 call, no answer
    AT RISK — going cold

    No follow-up since Day 1

    Loft conversion$47,500
    14 days1 call returned
    STALLED — no reply

    Client said 'still deciding.'

    Commercial fit-out$95,000
    18 daysNever followed up
    COLD — likely lost

    Was on site during the only callback window

    Garage conversion$24,000
    22 days1 email, 1 call
    COLD
    New build — plot 3$285,000
    6 daysNone yet
    AT RISK

    Developer. Will compare 3 bids.

    Bathroom + en-suite$18,500
    26 daysGave up after 2 attempts
    LOST

    Booked with another contractor

    Garden room + glazing$27,500
    11 days1 call — voicemail
    DRIFTING

    4 estimates cold or lost. 3 at risk with no follow-up running. Total at-risk revenue:

    $187,000

    Not lost to better competitors. Lost to silence.

    WITH SYSTEMATIC FOLLOW-UP
    Rear extension — 3-bed$58,000
    Active ✓ — Day 4 check-in sent
    Kitchen renovation$32,000
    Rebooked meeting ✓ — Day 7 nudge

    Client replied: 'Can we go through it Thursday?'

    Loft conversion$47,500
    Client responding ✓ — Day 12 message

    Client: 'Yes — can we reduce kitchen slightly?'

    Commercial fit-out$95,000
    Commercial call booked ✓ — Day 6

    Developer replied within 2 hours

    Garage conversion$24,000
    Re-engaged ✓ — Day 14 message
    New build — plot 3$285,000
    Meeting scheduled ✓ — Day 3 timeline overview
    Bathroom + en-suite$18,500
    Recovered ✓ — Day 19 message

    Client: 'Thought you'd moved on — yes, let's proceed'

    Garden room + glazing$27,500
    Following up ✓ — Day 11 message sent

    8/8 estimates actively managed. 5 have responded. 3 in pre-start stage. Pipeline recovered:

    $187,000+ back in play

    From estimates already sent. From work already scoped.

    The projects weren't lost because your price was wrong.
    They were lost because the follow-up stopped before the client was ready to say yes.

    The average contractor takes 14+ hours before callback. Contractors responding within 5 minutes are 21× more likely to qualify a lead.

    Source: BaaDigi / AgentZap, 2025

    62% of Construction Calls Go Unanswered During Site Hours. Here's the Annual Cost.

    The homeowner calls at 10:47am because they've just got planning permission and they're excited. You're overseeing a structural beam installation.

    Two different types of important work. Both happening simultaneously. One generates revenue. One gets lost.

    WEEKDAY — CALL DEMAND VS SITE AVAILABILITY
    9am
    Office/truck
    10am
    All crew on-site
    11am
    Materials coordination
    12pm
    Lunch break — sometimes
    1pm
    Sub-contractor inspection
    2pm
    Client meeting on-site
    3pm
    Day-end crew coordination
    4pm
    Heading back
    5pm+
    After hours — 41% of leads

    62% of calls missed 9am–5pm. 41% of leads arrive after hours. The entire day is a coverage gap.

    Source: ABC / CallRail, 2025

    WHAT 62% MISS RATE COSTS A MID-SIZED CONSTRUCTION COMPANY
    → 15 inbound calls per week
    → 9 missed (62%)
    → Average project: $47,500
    → Conversion rate: 25%
    $28,406
    Lost per month. $340,875 per year. Before commercial projects.
    Source: AgentZap / ABC, 2025

    You weren't ignoring those calls.
    You were building something.
    Madifyx answers while you build.

    The Estimate Graveyard: $187,000 in Quotes Sent This Month With No Follow-Up Running

    You spent 4 hours producing that estimate. Site visit. Detailed measurements. Three sub quotes. Materials pricing. Professional PDF sent Tuesday morning.

    You called back Friday. Left a voicemail. That was 12 days ago.

    AVERAGE CONTRACTOR — $47,500 ESTIMATE
    Day 0: Estimate emailed.
    Day 2: One call. No answer.
    Day 3: Voicemail left.
    Day 10: Assume they went elsewhere.
    Day 12: Lead closed as lost.

    Project awarded to competitor who followed up 4 times. 4 hours of estimating time: wasted. Sub-contractors already quoted: wasted.

    Revenue lost: $47,500

    Plus the neighbour referral worth $35,000 the following year.

    WITH MADIFYX — SAME $47,500 ESTIMATE
    Day 0: Estimate emailed.
    Day 2: "Any questions on the quote — happy to walk through the materials breakdown or timeline?"
    Day 6: "We've worked with 3 similar projects in your area — worth a quick call to share what went well?"
    Day 12: "Happy to phase the project if that helps with timing."
    Day 21: "Slot still available if you'd like to get started this month."
    Day 16: Client replies: "Sorry — been really busy. Can we do a call Thursday?"

    Pre-start meeting booked. Project awarded.

    Revenue: $47,500

    Neighbour saw the work. Another extension followed.

    WHAT SYSTEMATIC FOLLOW-UP DOES TO YOUR ESTIMATE CONVERSION RATE
    Average contractor: 25% conversion
    With 4-touch sequence: 35–40%
    On 20 estimates/month at $47,500 avg:
    $47,500–$95,000
    Additional monthly revenue.
    From estimates already produced.
    Source: BaaDigi / Hatch, 2025

    What Madifyx Does Across the Full
    Construction Business Cycle

    Every site-hour call answered. Every estimate followed up systematically. Every client kept informed during the build. Every completed project turned into a review.

    📞 INBOUND CALL HANDLING

    ① 24/7 Call Answering

    Every call answered within 60 seconds — while you're in a trench, on a roof, or coordinating subs at 11am. No voicemail. No "call back when you have a moment."

    ② Lead Qualification

    Madifyx qualifies every inbound enquiry (project type, size, timeline, budget range, planning permission status) — so your first conversation starts with context, not from scratch.

    ③ Site Visit Booking

    Qualified leads booked directly into your calendar for a site visit or discovery call — while their project excitement is live.

    ④ Missed Call Text-Back

    Every missed call receives an SMS within 30 seconds: "We saw your call — what project are you planning? Happy to call back within the hour."

    📋 ESTIMATE FOLLOW-UP

    ⑤ 4-Touch Estimate Sequence

    Day 2, Day 6, Day 12, Day 21 — each message a different angle: questions, local project examples, phasing options, availability close. Runs automatically on every estimate sent.

    ⑥ Scope Adjustment Offer

    At Day 12: "Happy to adjust the scope or phase the project if the timing or budget needs to work differently." Re-opens conversations that went quiet without a clear reason.

    ⑦ Slot Availability Alert

    Day 21: "We have a start date available in the next 4 weeks — happy to hold it while you finalise. Just say the word." Creates genuine urgency from your actual schedule.

    ⑧ Commercial Proposal Follow-Up

    For commercial enquiries, a dedicated sequence with more formal language — project timelines, compliance notes, references — tailored to developer and property manager expectations.

    🏗️ DURING-PROJECT COMMUNICATION

    ⑨ Weekly Progress Update

    Every Friday, a brief update to the client: milestones hit, what's happening next week, anything they need to know. The proactive message that eliminates 3am anxiety about the build.

    ⑩ Milestone Notification

    Foundation complete. Frame up. Roof on. First fix done. Automated milestone messages at key build stages — with a specific next-steps note.

    ⑪ Schedule Change Alert

    Material delays. Inspection holds. Weather postponements. Madifyx sends a professional, explanatory message before the client has had time to become anxious.

    ⑫ Change Order Follow-Up

    Every agreed change order receives an automated follow-up confirmation — creating a documented communication trail and protecting both parties.

    ⭐ POST-BUILD REVIEWS

    ⑬ Review Request — Project Completion

    Sent 48 hours after practical completion — when the client is in their new kitchen, extension, or loft and satisfaction is at its absolute peak.

    ⑭ Neighbour Referral Campaign

    "If any neighbours ask who built your extension — please do pass along our name. We'd love to work on the street again." Construction is the most socially visible service.

    ⑮ Past Client Win-Back

    Clients from previous years who may have further projects (renovations phase 2, commercial expansion, investment properties) receive an annual check-in campaign.

    The During-Project Communication Gap:
    Why Clients Who Don't Hear From You Don't Refer You

    The build was excellent. The result was exactly what they wanted.

    But for 3 weeks in the middle, they heard nothing. They called twice. You were on another site. They got progressively more anxious.

    The work was perfect. The communication wasn't. The review reflected the communication.

    WITHOUT PROACTIVE COMMUNICATION
    Project: "8-week rear extension"
    Week 1: Site set up. Good energy.
    Week 2: Framework progressing well.
    Week 3: Client hasn't heard anything in 5 days. Texts to ask.
    Week 4: No response for 3 days. Calls the site. You're at another project.
    Week 5: Finally updated — materials delay not communicated in advance.
    Week 6: Anxious about the timeline slipping.
    Week 7-8: Project completes. Good result. Tense handover.

    Review: 3 stars: "Good work but really poor communication. Would struggle to recommend."

    Referrals: 0 — neighbours asked. Client hesitated.

    Annual referral value: $0

    WITH MADIFYX PROACTIVE UPDATES
    Project: "Same 8-week rear extension"
    Week 1: Kick-off update sent. Site set up. Timeline confirmed.
    Week 2: Friday update: Frame on track. Next week: roof structure begins.
    Week 3: Friday update + milestone note: "Frame complete — really clean work from the team this week."
    Week 4: Materials delay flagged 48hrs in advance with revised timeline.
    Week 5: Schedule back on track confirmed.
    Week 6-7: Regular updates. Client relaxed.
    Week 8: Completion message: "The extension looks incredible — we're really proud of this one."

    Review: 5 stars: "Incredible work and they kept us informed every step of the way. Couldn't recommend more highly."

    Referrals: 2 neighbours booked site visits

    Annual referral value: $95,000+ in additional projects

    Same build.
    Same quality.
    Different communication.
    The 5-star review and the referrals were never about the brickwork.

    Built for Every Type of Construction Business

    RESIDENTIAL CONTRACTOR

    On site all day. Estimates out, responses uncertain. Neighbours watching the work.

    Madifyx answers every call on site, runs the estimate follow-up sequence that converts significantly more quotes, sends proactive project updates, and captures the neighbour referrals your best work earns but rarely asks for.

    • → Site-hour call answering
    • → 4-touch estimate follow-up
    • → Project update automation
    EXTENSIONS AND RENOVATIONS

    High-value projects. Long cycles. Multiple decision-makers. Estimates that take days to produce.

    Madifyx manages the entire post-estimate communication — scope adjustments, phasing options, timeline clarity — systematically following up through every stage of the homeowner's decision process.

    • → Multi-touch quote follow-up
    • → During-build communication
    • → Post-completion review requests
    COMMERCIAL CONTRACTOR

    Developer and property manager clients. $285,000 average enquiry value. First-mover advantage in every tender.

    Commercial construction requires professional, responsive, detailed communication at every stage. Madifyx ensures every commercial enquiry receives an immediate, qualified response and every proposal is followed through with systematic professionalism.

    • → Commercial enquiry qualification
    • → Developer follow-up sequences
    • → Multi-stakeholder project updates

    Every Growing Construction Company Runs on a CRM That Never Loses a Lead or a Follow-Up

    You have 8 open estimates worth $387,500 in total. You have 3 active projects with clients who haven't heard from you in 9 days. You have 12 completed projects from last quarter with no review and no referral follow-up.

    Where are all of them right now?

    If the answer involves a spreadsheet, a notes app, or 'in my head roughly' — that's what Madifyx CRM fixes.

    📋

    Every lead tracked from first call to signed contract

    Source. Project type. Value. Site visit date. Estimate sent. Follow-up stage. Last contact. Nothing slips between sites.

    🔄

    Estimate follow-up that never forgets and never gives up

    Every open estimate gets the full 4-touch sequence automatically — so no $47,500 kitchen extension dies because the week got busy and you assumed they'd moved on.

    🏗️

    Projects managed, clients kept informed, referrals captured

    Weekly updates sent automatically. Milestone notifications fired. Post-completion review requests and neighbour referral messages sent when the project is fresh and the client is delighted.

    MADIFYX CRM

    Built for high-ticket project businesses where every lead is worth five figures and every completed job is a referral source.

    See how Madifyx CRM tracks every lead, runs every follow-up, manages every project's client communication, and captures every referral from the work you're already doing.

    Live in 48 Hours — Site Ready From Day One

    Your existing job management software stays. Your existing estimating process stays. Madifyx adds the call coverage, estimate follow-up, and project communication that captures every lead your skills and marketing are already generating.

    01

    We Connect to Your Business Number and Estimate System

    Madifyx connects to your business line and integrates with Jobber, Buildxact, CoConstruct, Procore, and most other construction management platforms. Every call and estimate is tracked from day one.

    02

    We Build Your Estimate Follow-Up and Project Communication System

    4-touch estimate sequences. Weekly project update templates. Milestone notifications. Post-completion review requests. All written in your company's professional voice and approved before going live.

    03

    Every Call Answered. Every Estimate Followed. Every Client Informed.

    From day one, no on-site hour goes uncovered. No estimate dies from silence. No project ends without a review and a referral ask.

    Common Questions From Construction Company Owners and General Contractors

    What is Madifyx for construction companies?+−
    Madifyx is AI automation software built for construction companies and general contractors. It answers every inbound call within 60 seconds while your crew is on site, qualifies the lead, and books a site visit. It runs an automated 4-touch follow-up sequence on every estimate sent — Day 2, Day 6, Day 12, and Day 21 — with different messaging at each stage. It sends weekly project progress updates to active clients during the build, milestone notifications at key stages, and proactive schedule change alerts. It requests Google reviews 48 hours after project completion and sends a neighbour referral ask. All of this runs automatically in your voice.
    How does Madifyx answer calls while I'm on site?+−
    Madifyx connects to your construction business number. When a call comes in during site hours — which for most GCs runs from 8am to 5pm, 5 days a week — it answers within 60 seconds, qualifies the caller (project type, size, timeline, planning status), and books a site visit or discovery call directly. You finish the day's work and find a qualified lead already in your calendar. Research shows the average contractor takes 14+ hours before callback — by which point 67% of leads have already moved to a competitor who responded faster. Source: BaaDigi, 2025.
    How does the estimate follow-up sequence work?+−
    When an estimate is sent, Madifyx triggers an automated 4-touch sequence: Day 2 (question prompt — "any questions on the quote?"), Day 6 (local project context — "we've completed 3 similar extensions in your area"), Day 12 (scope adjustment offer — "happy to phase or adjust the scope if helpful"), and Day 21 (availability close — "we have a start slot available this month"). Each message is different and each stops the moment the client responds. Contractors using systematic multi-touch follow-up convert 35–40% of estimates versus 25% for single follow-up. The difference on $47,500 average projects is significant.
    Can Madifyx send project updates to clients during the build?+−
    Yes. Madifyx sends an automated weekly progress update to every active client — typically every Friday — covering what was completed, what happens next week, and anything the client needs to know or prepare for. Milestone notifications fire at key build stages (foundation complete, frame up, roof on, first fix done). Schedule change alerts are sent proactively when delays occur — before the client has had time to become anxious. Clients who receive consistent during-build communication generate 5-star reviews and referrals at significantly higher rates.
    How does Madifyx handle commercial construction enquiries?+−
    Commercial enquiries receive an immediate, qualified response in a more formal, professional register — acknowledging the project type, confirming capability, and booking an initial consultation or site survey. Commercial follow-up sequences include project timeline overviews, compliance and insurance confirmation, and reference availability — all of which address the specific concerns of developers and property managers. Commercial construction enquiries average $285,000 in project value. Source: AGC, 2025.
    Does Madifyx work with my existing construction software?+−
    Yes. Madifyx integrates with Jobber, Buildxact, CoConstruct, Procore, ServiceM8, Tradify, and most other construction and field service management platforms. Estimate data, project records, and client information sync automatically — triggering the correct follow-up sequences and project update messages without manual data entry from you or your office team.
    How does Madifyx generate Google reviews for construction companies?+−
    A review request is sent 48 hours after practical project completion — when the client is experiencing their new extension, kitchen, or commercial space for the first time, and satisfaction is at its absolute peak. The message is specific to the project. One tap takes them to your Google review page. A follow-up neighbour referral ask is sent the same week. Most construction companies complete significantly more projects than their Google review count reflects — consistent post-completion requests close that gap and drive the organic search visibility that generates inbound enquiries.
    What happens to leads that come in after hours?+−
    Every after-hours enquiry — web form, missed call, or SMS — receives an automated response within 60 seconds, acknowledging the project interest and asking one specific qualifying question (what type of project, rough timeline, or area). The response books a morning callback or site visit appointment where applicable. Research shows 41% of construction jobs are booked through after-hours contacts. The contractors with 24/7 coverage capture this window entirely. Source: CallRail, 2025.
    Is there a free trial?+−
    Yes. Madifyx offers a free trial with full access to all features for construction companies — 24/7 call answering, 4-touch estimate follow-up, weekly project update automation, milestone notifications, schedule change alerts, post-completion review requests, neighbour referral campaigns, and the complete lead and project CRM dashboard. Book a demo to see it configured for your specific project types and estimating workflow before any commitment.
    How long does setup take?+−
    Most construction companies are live within 48 hours. After a 30-minute setup call where we connect to your business number and project management software, configure your estimate follow-up sequences, build your project update templates, and write your review request messaging in your voice — everything is running. You review and approve every message before it reaches any client or prospect. No technical skills required. Your on-site workflow is completely unaffected.
    RIGHT NOW, A HOMEOWNER IS COMPARING THREE CONTRACTOR QUOTES AND WAITING TO SEE WHO FOLLOWS UP FIRST. BE THAT CONTRACTOR.

    Right Now, a Homeowner Is Comparing Three Contractor Quotes and Waiting to See Who Follows Up First.
    Be That Contractor.

    The $47,500 estimate you sent 8 days ago with one follow-up.
    The 11am call while you were directing a structural beam installation.
    The project that completed last month and the client who never got asked for a review or a referral.
    The three neighbours who watched your scaffolding for 6 weeks and asked where to find you.

    Madifyx answers the call.
    Follows up the estimate.
    Asks for the review.
    And asks the neighbour.

    ✓ Site-hour call coverage from day one✓ 4-touch estimate follow-up✓ Live in 48 hours

    The construction companies winning the most projects in 2026 aren't doing better work.
    They're answering faster, following up longer, and communicating more during the build.
    Madifyx does all three — while you do the work that matters.

    Book a Demo →