AI AUTOMATION FOR PLUMBERS AND PLUMBING COMPANIES

    Your Customer Had a Burst Pipe at 10am. You Called Back at 2:15pm.
    By Then, Their Kitchen Was Fixed and They Were Writing a Review for Someone Else.

    Madifyx answers every call to your plumbing business in under 60 seconds — while you're on a job, after hours, and on weekends — committing to a time window before the customer calls the next plumber.

    Emergency coverage from day one · Works 24/7 · Live in 48 hours

    THE HOMEOWNERTUESDAY 10:14 AM — BURST PIPE UNDER KITCHEN SINKTHE PLUMBER
    TUESDAY 10:14 AM — BURST PIPE UNDER KITCHEN SINK
    10:14am
    Discovers pipe burst. Water under sink. Cabinet soaked.
    On site at job #2. Under a bathroom floor. Cannot reach phone.
    10:15am
    Searches 'emergency plumber near me.' Calls 3 numbers.
    Continues job. Customer watching.
    10:16am
    Your number: voicemail. Second number: voicemail. Third number: answered — 47 sec.
    Phone vibrates in pocket. Can't answer. Finishes joint weld.
    10:19am
    Third company commits: 'We can be there 12–1pm.' Client books.
    Still on job. One hour to go.
    11:30am
    Client moves stuff out from under sink. Places towels.
    Finishes job #2. Packs van.
    11:32am
    Client sees your missed call notification. Decides not to call back — already sorted.
    Sees the missed call. Decides to finish drive to next job first. Will call at 2pm.
    11:48am
    Third company tech arrives. Assesses burst pipe.
    On site at job #3. Another hour minimum.
    1:17pm
    Pipe replaced. $740. Client relieved. Tips the tech.
    Still on job #3.
    1:22pm
    Client texts neighbor: 'Got an emergency plumber on same-day. Saved the kitchen. [Company name]. Highly recommend.'
    Heading to van. Will call the missed lead soon.
    2:18pm
    Your callback arrives.
    'Oh — sorry, we already got someone. But thank you for calling back!'
    4h 4min
    You call back. 4 hours 4 minutes after the missed call.
    WHAT WAS LOST
    $740 emergency job.
    Potential $2,200 restoration referral.
    A customer who would have told 3 neighbors.
    A lifetime client worth $4,000+
    WHY IT HAPPENED
    Nothing went wrong.
    The plumber was working.
    The callback was 4 hours 4 minutes.
    That's the only gap Madifyx closes.

    The plumber didn't lose this job because they were slow.
    They lost it because they were working.

    Average plumbing callback delay: 4.2 hours. By then, 67% of emergency customers have already booked with a competitor.

    Source: Callbird / Invoca, 2025

    31% of Plumbing Emergencies Happen After Hours. Here's What That Costs Every Week.

    31%
    Of plumbing emergencies happen outside business hours.
    Evenings, weekends, public holidays. When your voicemail is the only thing answering.
    Source: Callbird, 2025
    AFTER-HOURS CALLS — THIS WEEK
    Mon 7:12pm Burst pipe — kitchen
    Estimated job: $680
    Booked another plumber by 7:21pm.
    MISSED
    Tue 9:33pm Blocked drain — backup
    Estimated job: $320
    Left voicemail. Never followed up.
    MISSED
    Wed 6:48pm Water heater failure — no hot water
    Estimated job: $1,400
    Family with kids. Needed it tonight. Called 4 companies. Booked #2.
    MISSED
    Wed 11:02pm Burst pipe — flooding
    Estimated job: $900
    Emergency rate applies. Company that answered charged $1,200. Homeowner relieved. Loyal forever.
    MISSED
    Thu 7:29pm Leaking pipe — under pressure
    Estimated job: $480
    Went to competitor.
    MISSED
    Fri 8:14pm Blocked toilet — urgent
    Estimated job: $290
    Used Checkatrade instead.
    MISSED
    Sat 9:07am Green water — sediment issue
    Estimated job: $520
    Called back Saturday afternoon. 'Already sorted, thanks.'
    MISSED
    Sat 6:55pm No water pressure throughout house
    Estimated job: $610
    Tried 5 companies. The one that answered became their 'go-to plumber forever.'
    MISSED
    8 missed after-hours calls this week.
    Average job: $650
    $5,200
    $270,400 per year.
    From calls that came in while your voicemail was the only thing answering.

    A homeowner with a burst pipe at 9pm doesn't want to be told about business hours.
    They want a plumber.
    Madifyx gives them one.

    The Burst Pipe at 9pm: The Job That Defines Who Your Best Clients Choose to Call Next

    The customer who called at 9pm and got a plumber by 10:30pm doesn't forget that.

    They tell their neighbors. They call you back for every job. They leave you a 5-star review that describes you as 'lifesavers.'

    The one who got your voicemail tells their neighbors that too.

    THE 9PM EMERGENCY JOB
    Emergency rate. Burst pipe under pressure. Responded in 52 seconds. On-site by 10:20pm.
    $840
    THE FOLLOW-ON WORK — MONTH 1
    Water damage led to pipe inspection and partial bathroom repipe. Trusted the plumber who showed up at 10pm in January.
    $1,800
    NEIGHBOR REFERRALS — YEAR 1
    Told 3 neighbors. 2 booked. Average job $1,200.
    $2,400
    FULL LIFETIME VALUE — 5 YEARS
    The average loyal plumbing customer. Annual maintenance, repairs, upgrades, and referrals over 5 years.
    $11,200

    Emergency leads convert at 40–50% when answered immediately. That $840 job is the beginning of an $11,200 client relationship.

    The 9pm voicemail loses all of it.

    Source: IvyForms / LeadHelpline, 2025

    What Madifyx Does Across the Full
    Plumbing Business Lifecycle

    Every emergency answered. Every quote followed up.
    Every job turned into a review. Every customer turned into a referral source.

    🚨 EMERGENCY CALL HANDLING

    ① 24/7 Emergency Answering

    Every call answered within 60 seconds — day, night, weekend, public holiday. No voicemail. No "call back during business hours." Burst pipes don't have business hours.

    ② Immediate Job Commitment

    Madifyx qualifies the emergency (type, severity, address) and commits to a time window — giving the homeowner the "yes" that keeps them from calling the next number.

    ③ Missed Call Text-Back

    Every missed call receives an automated SMS in 30 seconds: "We saw your call — what's the issue? We'll get someone to you." Recovers 20–30% of calls that would have moved on.

    ④ Urgency Triage

    Madifyx distinguishes between active emergencies (burst pipe, flooding) and urgent-but-not-active situations (slow drain, dripping tap) — routing accordingly so true emergencies always get priority.

    📞 GENERAL ENQUIRIES

    ⑤ Business Hours Lead Handling

    Even during business hours when you're on a job, Madifyx answers every general enquiry — service questions, pricing, availability, bookings — without the customer reaching voicemail.

    ⑥ Online Booking

    Non-emergency enquiries converted to booked jobs directly into your schedule — without phone tag, without callback delays.

    ⑦ Quote Appointment Scheduling

    Larger jobs requiring a site visit get a quote appointment booked immediately — while the customer is still in conversation.

    📋 ESTIMATE FOLLOW-UP

    ⑧ 4-Touch Quote Follow-Up Sequence

    Day 2, Day 5, Day 10, Day 18 — each message a different angle: questions, scope clarification, timing urgency, final offer. Closes 55%+ of open quotes vs 30–40% without follow-up.

    ⑨ Financing Information Message

    At Day 5, larger quote recipients receive information about financing options — addressing the most common reason quotes go quiet.

    ⑩ Scope Change Offer

    At Day 10: "Happy to adjust the scope if the original quote wasn't quite right — what would work better for you?"

    ⑪ Quote Expiry Alert

    Day 18: "Just to let you know, our current pricing is valid until [date] — after that, material costs may affect the quote."

    ⭐ POST-JOB REVIEWS

    ⑫ Review Request — 24 Hours Post-Job

    Sent the morning after every completed job — when the relief of a resolved problem is most vivid and the customer is most likely to describe it enthusiastically.

    ⑬ Emergency Customer Follow-Up

    3 days after every emergency job: "Just checking everything is still working well. Let us know if anything needs attention." Builds the relationship that generates the referral.

    ⑭ Referral Ask — Week 2

    "If anyone you know mentions plumbing issues, we'd love to help — especially for emergencies where a fast response matters."

    The Estimate That Sat in an Inbox for 10 Days and Went to a Competitor

    You spent 45 minutes on site. You built a thorough $4,200 repipe quote. You emailed it Monday morning. You called back on Wednesday. No answer. Left a voicemail. That was 9 days ago.

    AVERAGE PLUMBER — $4,200 REPIPE QUOTE
    • Day 0: Quote emailed.
    • Day 2: One follow-up call. No answer.
    • Day 3: Voicemail left.
    • Day 9: Assumed they went elsewhere.
    • Day 12: Lead marked as lost.

    Job awarded to competitor who followed up 4 times over 2 weeks.

    $4,200
    Plus lost lifetime value: $8,000+ in future work
    WITH MADIFYX — SAME $4,200 QUOTE
    • Day 0: Quote emailed.
    • Day 2: Madifyx follow-up: 'Any questions about the scope?'
    • Day 5: 'Happy to walk you through the financing options too — want me to include that?'
    • Day 10: 'Would a slightly reduced scope work better for your timeline?'
    • Day 18: 'Pricing is valid until Friday — happy to secure your slot.'
    • Day 14: Customer replies: 'Sorry for the delay — yes, let's go ahead. When can you start?'

    Job booked. $4,200. Lifetime client.

    A 4-touch estimate follow-up sequence closes 55%+ of open quotes. Without systematic follow-up: 30–40%.

    Source: IvyForms / LeadHelpline, 2025

    The 15-point difference on a $4,200 quote is $630 in additional revenue per estimate sent.
    Across 20 estimates per month: $12,600 extra revenue.
    From work you were already quoting.

    Built for Every Type of Plumbing Business

    EMERGENCY AND GENERAL PLUMBING

    On a job at 10am. Phone rings. Burst pipe across town. You can't be in two places.

    Madifyx handles every call while you're physically unable to — qualifying the emergency, committing to a time window, and ensuring no homeowner in crisis is told to wait until you're available.

    • → 24/7 emergency call answering
    • → Missed call text-back in 30 sec
    • → Post-job review automation
    DRAIN AND SPECIALIST SERVICES

    High-ticket specialist work. Estimates that need following up. Quotes that sit and go cold.

    Drain relining, water pressure systems, and specialist installations require quote-stage follow-up that most contractors never do consistently. Madifyx runs the 4-touch sequence that converts 55%+ of open estimates.

    • → 4-touch estimate follow-up
    • → Scope adjustment messaging
    • → Lifetime customer development
    COMMERCIAL PLUMBING

    Site managers calling at 7am. Maintenance contracts to renew. Tender follow-up no one manages.

    Commercial plumbing has longer sales cycles and higher stakes per contract. Madifyx runs systematic follow-up on every commercial proposal and manages contract renewal conversations before the budget is allocated elsewhere.

    • → Commercial quote sequences
    • → Contract renewal automation
    • → Site manager emergency response

    Every Growing Plumbing Business Runs on a CRM That Never Lets a Lead Go Cold

    You have 12 open estimates worth $52,000 in total. You have 8 after-hours calls from this week you haven't returned yet. You have 200 past customers you've never followed up with for a review or a referral.

    Where is all of it right now?

    If the answer is 'in my head, roughly' — that's what Madifyx CRM fixes.

    📋

    Every lead tracked from first call to completed job

    Source. Urgency level. Quote status. Follow-up stage. Last contact. Job history. All in one view — nothing lost between jobs.

    🔄

    Estimate follow-up that never forgets and never gives up

    Every open quote gets the full 4-touch sequence automatically — so no $4,200 repipe job sits unreturned in an inbox because the week got busy.

    ⭐

    Past customers who become your best marketing channel

    Every completed job gets a review request. Every emergency customer gets a 3-day check-in. Every loyal customer gets an annual "anything coming up?" message that generates repeat bookings and referrals.

    MADIFYX CRM

    Built for the highest-urgency, highest-loyalty trade in the system.

    See how Madifyx CRM tracks every lead, runs every follow-up, and develops every emergency customer into the long-term, high-referral relationship they almost always become.

    Live in 48 Hours — Emergency Ready From Day One

    Your existing job management software stays. Your existing business number stays.
    Madifyx adds the response speed and follow-up consistency that turns more of your calls into jobs — and more of your jobs into loyal customers.

    01

    We Connect to Your Business Number

    Madifyx connects to your existing plumbing line. Every call — on-site hours, evenings, weekends — answered within 60 seconds. Emergency coverage is live immediately.

    02

    We Configure Your Emergency and Follow-Up System

    Emergency triage protocol. 4-touch estimate sequences. Post-job review requests. Emergency customer follow-up. All written in your voice and approved before going live.

    03

    Faster Responses. Better Follow-Up. More Jobs Closed.

    Every emergency gets an answer. Every estimate gets followed up. Every completed job generates a review. You focus on the work.

    Common Questions From Plumbing Contractors and Company Owners

    What is Madifyx for plumbing businesses?+−
    Madifyx is AI automation software built for plumbing contractors and companies. It answers every inbound call within 60 seconds — including after-hours emergencies and calls received while your plumber is on a job — qualifies the urgency level, commits to a time window, and books the job. It follows up on every estimate with a 4-touch sequence that closes 55%+ of open quotes. It sends post-job review requests, emergency customer check-ins, and referral asks — all automatically, without any manual effort from your team. Every element runs 24/7 and is configured to sound exactly like you.
    How does Madifyx handle calls when my plumber is on a job?+−
    Madifyx connects to your business phone number. When a call comes in that your plumber can't reach, Madifyx answers within 60 seconds, qualifies the caller (type of issue, address, urgency), and commits to a time window for the visit. For true emergencies, it prioritises accordingly. The customer gets a professional, immediate response. Your plumber gets the job details when they finish the current job. The 4.2-hour average callback delay that costs contractors 67% of their leads is eliminated from day one.
    How does Madifyx handle emergency calls at night and on weekends?+−
    Every call is answered within 60 seconds regardless of the time — including 9pm burst pipes, midnight flooding, and Saturday morning water heater failures. Madifyx qualifies the emergency, commits to a response window, and notifies your on-call plumber immediately for true emergencies. Research shows 31% of plumbing emergencies occur outside business hours — and the plumbing company that answers that call doesn't just win the emergency job. Emergency customers are among the most loyal and highest-referral clients in any plumbing business. Source: Callbird, 2025.
    How does the estimate follow-up sequence work?+−
    When you send a plumbing estimate, Madifyx triggers an automated 4-touch sequence: Day 2 (question prompt), Day 5 (financing information), Day 10 (scope adjustment offer), Day 18 (quote validity alert). Each message is different and each stops the moment the customer responds. Research shows this 4-touch sequence closes 55%+ of open quotes, compared to 30-40% for single or no follow-up. Applied to 20 estimates per month at an average of $3,500, the difference is approximately $10,500 in additional monthly revenue from work you were already quoting. Source: IvyForms / LeadHelpline, 2025.
    Can Madifyx triage emergency vs non-emergency calls?+−
    Yes. Madifyx is configured with your specific emergency criteria — active flooding, burst pipes under pressure, sewage backup, gas-adjacent water issues — and routes these to immediate attention. Non-emergency urgent calls (no hot water, slow drain, dripping tap) are handled professionally but scheduled appropriately. True emergencies are flagged to your on-call plumber with full details immediately. You define what constitutes an emergency for your business during setup.
    Does Madifyx work with my existing job management software?+−
    Yes. Madifyx integrates with Jobber, ServiceM8, Housecall Pro, Tradify, WorkflowMax, and most other plumbing and field service management platforms. Job completions trigger review requests automatically. New bookings sync to your schedule. Estimate data feeds follow-up sequences without manual entry. Your existing workflow is not disrupted — Madifyx adds the response and follow-up layer on top of the systems you already use.
    How does Madifyx generate Google reviews for plumbing businesses?+−
    A review request is sent within 24 hours of every completed job — when relief, gratitude, and satisfaction are at their peak. For emergency jobs, this timing is especially effective: a customer whose burst pipe was fixed at 10:30pm is highly motivated to describe that experience enthusiastically. Most plumbing businesses complete far more jobs than their review count reflects. Consistent post-job review requests close that gap week by week — and a strong Google rating directly drives organic emergency call volume.
    What is the missed call text-back?+−
    When a call to your business number isn't answered — because you're on a job, because the line is busy, or because the call comes in at 3am — Madifyx automatically sends an SMS to the caller within 30 seconds: "Hi, we saw your call — what's the issue? We'll get someone to you." This single message recovers 20–30% of calls that would have moved on to a competitor, according to IvyForms analysis of 2025 call data. For a plumbing business missing 8–12 after-hours calls per week at an average of $650, this recovery alone can represent $5,000+ in weekly revenue.
    Is there a free trial?+−
    Yes. Madifyx offers a free trial with full access to all features for plumbing businesses — 24/7 emergency call answering, missed call text-back, 4-touch estimate follow-up, post-job review requests, emergency customer check-ins, referral asks, and the complete lead management dashboard. Book a demo to see it configured for your specific business and call patterns before any commitment.
    How long does setup take?+−
    Most plumbing businesses are live within 48 hours. After a 30-minute setup call where we connect to your business number and job management software, configure your emergency triage protocol, build your estimate follow-up sequences, and write your post-job message templates in your voice — everything is running. Emergency coverage is active from day one. You review and approve every message before it reaches any customer. No technical skills required from you or your team.
    RIGHT NOW, A PIPE HAS BURST AND SOMEONE IS ABOUT TO CALL THREE PLUMBERS. BE THE ONE THAT ANSWERS.

    Right Now, a Pipe Has Burst and Someone Is About to Call Three Plumbers. Be the One That Answers.

    The 9pm burst pipe call that will go to voicemail and book elsewhere before morning.
    The $4,200 repipe estimate that's been in someone's inbox for 12 days with no follow-up.
    The emergency customer from last month who had a great experience and never got asked for a review.

    Madifyx answers the first.
    Follows up on the second.
    Asks for the third.
    Every time. Automatically.

    ✓ 24/7 emergency coverage from day one✓ 4-touch estimate follow-up built in✓ Live in 48 hours

    The plumber people call in an emergency and the one people use for everything else are usually the same person.
    Because the plumber who answered at 9pm is the one they trust for the next 10 years.
    Madifyx makes sure you're always the one who answers.

    Book a Demo →