MADIFYX - AUTOMATED LEAD NURTURING

    You Knew You Should Have Followed Up.
    You Were Just Too Busy.
    79% of Leads That Don't Convert Never Got a Second Touch.

    Madifyx follows up on every lead, every quote, and every cold prospect, automatically, in your voice, at exactly the right time, while you focus on the work.

    Runs in the background · Stops the moment they respond · Never pushy. Always present.

    Day 0, 8:47pm
    Submitted web form:
    'Need a quote for roof repair.'
    Day 0, 8:47pm (47s later)
    Instant reply sent ⚡
    'Thanks for reaching out, I'll have a quote to you by tomorrow morning.'
    Day 1, 9:22am
    Read the quote email.
    Didn't reply.
    Day 1, 10:00am
    Quote follow-up sent 📋
    'Just checking you received the quote, any questions?'
    Day 9
    Replied: 'Can you do Thursday?'
    → Booked ✓
    Day 7, 10:00am
    Day 7 re-engagement sent 🔄
    'We have a crew available next week if timing helps.'

    This ran automatically.
    No one on your team touched it.
    You were on a job.

    Leads contacted within 5 minutes are 9× more likely to convert.

    42% of businesses can't respond that fast. Madifyx always can.

    Source: Martal / Salesforce, 2026

    The Follow-Up Gap: Why Good Leads Go Cold Every Single Day

    You know the feeling.

    A lead came in on Wednesday. You were on a job. You meant to call them Thursday. Thursday came and went. By Friday they'd booked someone else.

    Not because your price was wrong. Not because your work isn't excellent. Because you were busy doing the actual work, and the follow-up was the one thing that didn't happen.

    This isn't a discipline problem. It's a systems problem.

    And it's costing you more than you realise.

    THE UNANSWERED QUOTE

    You spent 2 hours on a quote. Sent it Tuesday. It's Friday. You haven't followed up. They're comparing you against someone who called twice.

    THE GONE-QUIET CLIENT

    A recurring client hasn't booked in 6 weeks. You noticed on Monday. It's Thursday. You still haven't reached out. They're probably gone.

    THE COLD LEAD LIST

    You have 40 enquiries from last quarter that never converted. Not one of them has been re-engaged. Not one.

    79% of leads never convert without proper nurturing.

    41% of businesses admit they have no efficient lead nurturing process. Not because they don't care. Because they never built the system.

    Source: Martal / Salesforce, 2026

    What a Nurture Sequence Actually Looks Like, and What It Says

    These are real messages. Sent automatically. Written in your voice. Approved by you before they go anywhere.

    DAY 0 - WITHIN 60 SECONDS
    📱 SMS + Email

    'Hi [Name], thanks for reaching out! I've received your enquiry about [service]. I'll be in touch shortly with more details, or feel free to reply here with any questions.'

    Achieves: Instant acknowledgment. Tells them they were heard. Prevents them calling a competitor.

    DAY 1 - 24 HOURS LATER
    📧 Email

    'Hi [Name], just following up on your enquiry from yesterday. I've attached a quote for your review. Happy to walk you through it if that would help.'

    Achieves: Quote delivery with a human-feeling personal touch. Opens the door to conversation.

    DAY 3
    📱 SMS

    'Hi [Name], checking in on the quote I sent over. Any questions or changes to scope? Happy to adjust.'

    Achieves: Gentle nudge. Acknowledges they're thinking. Removes friction.

    DAY 7
    📱 SMS

    'Hi [Name], we have availability coming up next week if timing helps. Want me to pencil something in?'

    Achieves: Urgency without pressure. Uses availability as a natural nudge.

    DAY 14 - FINAL TOUCH
    📧 Email

    'Hi [Name], I don't want to keep bothering you, but I wanted to make sure you had everything you needed from us. We're here if the timing ever works out.'

    Achieves: Closes gracefully. Often prompts a reply from leads who meant to get back but forgot.

    Every sequence stops automatically the moment the lead responds.
    No over-following. No awkward messages after they've already booked.
    The system is smart enough to know when to stop.

    Every Type of Lead. Every Stage. Followed Up Automatically.

    Different leads need different follow-up logic. Madifyx runs the right sequence for each.

    NEW ENQUIRY

    They just reached out. The first 5 minutes matter most.

    • → Instant reply (60 seconds)
    • → Follow-up if no response (Day 1)
    • → Availability nudge (Day 3)

    Sequence depth: 3 touches over 3 days

    "9× more likely to convert if contacted within 5 minutes."

    Source: Salesforce, 2026

    SENT QUOTE / ESTIMATE

    You did the work. The quote is out there. Nobody's following up on it.

    • → Quote delivery confirmation
    • → Day 1 check-in
    • → Day 3 objection softener
    • → Day 7 urgency touch
    • → Day 14 graceful close

    Sequence depth: 5 touches over 14 days

    "Structured follow-up doubles close rate on sent quotes."

    Source: Pro Remodeler, 2025

    WARM LEAD - NOT READY YET

    Interested but not now. The 'maybe in spring' conversation that needs a gentle system.

    • → Seasonal re-engagement trigger
    • → Relevant timing nudge
    • → Anniversary of first contact check-in
    • → Optional offer at 90 days

    Sequence depth: Long-cycle. Runs for up to 6 months.

    "50% of leads are qualified but not yet ready to buy."

    Source: Salesforce, 2026

    COLD LEADS - NEVER CONVERTED

    The list from last quarter. And the one before that. All of them deserve one more try.

    • → Re-engagement campaign
    • → New season / new offer trigger
    • → 'Last chance' graceful close

    Sequence depth: 3 touches. Run quarterly on inactive leads.

    "Re-engaged cold leads convert at 15-20% in service businesses with proper sequences."

    Source: Estatehub, 2026

    The Revenue Sitting in Your Existing Lead List Right Now

    You don't always need more leads. You need to close more of the ones you already have.

    LEADS IN YOUR SYSTEM RIGHT NOW
    Enquiries, quotes, and cold contacts from the past 90 days, unworked or underworked.
    80
    CURRENT CLOSE RATE WITHOUT FOLLOW-UP
    12 jobs from 80 leads. Industry average without structured follow-up.
    15%
    CLOSE RATE WITH AUTOMATED NURTURING
    28 jobs from the same 80 leads. 16 additional bookings. No extra ad spend.
    Source: SQ Magazine, 2026
    35%

    At $350 average job value, those 16 additional jobs are:

    $5,600

    From leads you already had.

    Every month. Without a single new marketing spend.

    Companies that excel at lead nurturing generate 50% more sales at 33% lower cost.

    Source: SQ Magazine, 2026

    "Won't Automated Messages Feel Impersonal?" Answered Honestly

    This is the question almost every business owner asks. Here's the truthful answer.

    "People will know it's automated and think less of my business."
    A message that arrives at the right time, with the right tone, using the recipient's name and referencing their specific enquiry doesn't feel automated, it feels attentive. What feels impersonal is three days of silence followed by a generic "just checking in." Madifyx messages are written to feel personal because they reference context specific to each lead's enquiry.
    "Won't leads find repeated messages annoying?"
    Only if the messages are irrelevant, poorly timed, or excessive. Madifyx sequences are spaced appropriately, Day 1, Day 3, Day 7, Day 14, each with a different angle. They stop the moment the lead responds. If a lead doesn't want contact, they reply "not interested" and the sequence ends immediately. The data shows 87.2% of people describe automated follow-up interactions as neutral or positive when done well.
    "What if the messages don't sound like me?"
    They won't go live until they do. Every message in your sequence is written to match your business's tone, direct, warm, professional, or casual, based on your input during setup. You read and approve every word before any message reaches a single lead. If it doesn't sound like you, we rewrite it until it does.
    "What if I'm following up on a lead who's already booked someone else?"
    The sequence stops the moment a lead responds. If they say "we went with someone else," the follow-up ends, and you know, rather than wondering. If a lead has been completely silent, a gentle re-engagement never hurts. The worst outcome is no response. The best outcome is a booking you thought was lost.

    Personalised lead nurturing delivers 18× more revenue than generic messages. The personalisation is the entire point.

    Source: SQ Magazine, 2026

    How Madifyx Nurturing Sequences Are Built Around Your Business

    Written in your voice. Approved by you. Running in 48 hours.

    01

    We Learn Your Lead Types

    Tell us about your enquiry sources, quote process, and the kinds of leads that go cold most often.

    02

    We Write Your Sequences

    Every message in every sequence written to sound like you, specific to your industry, your tone, and the type of lead being followed up.

    03

    You Approve Every Word

    Nothing goes to a lead until you've read it. You adjust the tone, the timing, and the content. It's your voice, we just write it.

    04

    It Runs. You Stop Losing Leads.

    From the moment it's live, every new lead, every sent quote, and every cold prospect gets the follow-up they deserved.

    Works Across Every Industry We Serve

    Follow-up sequences are configured for your industry's specific lead types, timings, and language.

    Every industry has different follow-up needs. Madifyx builds the right sequence for yours.

    Common Questions About Madifyx Automated Lead Nurturing

    What is automated lead nurturing?+
    Automated lead nurturing is a system that sends structured, timed follow-up messages to leads who haven't yet converted, without anyone on your team doing it manually. Madifyx builds sequences of 3 to 5 messages spaced across 1 to 14 days, each with a different approach, sent automatically in response to specific triggers like a new enquiry, a sent quote, or a lead that's gone quiet. Every sequence stops the moment the lead responds.
    How many follow-ups does it take to convert a lead?+
    Research shows that 79% of leads never convert without structured follow-up, and that the average lead requires multiple touchpoints before booking. Most service business conversions happen between the second and fifth follow-up contact, but most businesses send only one follow-up, or none at all. Madifyx runs a 5-touch sequence over 14 days, covering the full window in which most undecided leads make their final choice.
    Will automated messages feel impersonal to my leads?+
    Not when done correctly. Madifyx messages reference each lead's specific enquiry, use their name, and are written in your business's tone. They're reviewed and approved by you before going live. Personalised nurturing sequences deliver 18 times more revenue than generic messages, the personalisation is what makes them convert. What feels impersonal is silence. A relevant, timely message feels attentive regardless of how it was sent.
    When does the sequence stop?+
    Immediately when the lead responds, whether that's a booking, a question, or a reply saying they're not interested. The system detects any response and halts the sequence automatically. You're notified instantly so your team can follow up personally if needed. No lead ever receives a follow-up after they've already engaged. The sequences are designed to open conversations, not to override them.
    Can I control what the sequences say?+
    Yes, completely. Every message in every sequence is written for your business and reviewed by you before going live. You control the tone, the content, the timing between messages, and when sequences trigger. If any message doesn't sound right, it gets rewritten. Nothing reaches a lead until you've approved it. Your brand voice and your reputation are the priority, the automation is there to deliver your message, not to replace it.
    What types of leads does the nurturing cover?+
    Madifyx runs different sequences for different lead types: new enquiries (instant response plus 3-day follow-up), sent quotes with no response (5-touch, 14-day sequence), warm leads not yet ready to buy (long-cycle seasonal re-engagement), and cold leads from previous periods (quarterly re-activation campaigns). Each sequence has different timing, different language, and different objectives, because a brand-new enquiry and a 90-day cold lead need very different approaches.
    How does Madifyx know when to send follow-ups?+
    Sequences trigger based on specific events: a new enquiry arriving, a quote being sent, a set number of days without a response, or a lead being manually tagged as cold. The timing is entirely configurable, you decide how many days between touches and at what point a lead is considered inactive. The system monitors lead status in real time and sends the next message at exactly the scheduled time.
    Does automated follow-up integrate with my existing tools?+
    Yes. Madifyx integrates with most CRM platforms, scheduling software, and job management tools, including Jobber, Housecall Pro, HubSpot, Salesforce, Google Calendar, and Outlook. Lead status updates in your existing system can trigger sequences automatically. Responses are logged in your Madifyx dashboard with full conversation history, so your team always has context before speaking with a prospect.
    Is there a free trial?+
    Yes. Madifyx offers a free trial with full access to all Automated Lead Nurturing features, sequence builder, message approval workflow, lead tracking, response detection, and the complete analytics dashboard. Book a demo to see a full sequence walkthrough for your specific industry and lead types before making any commitment.
    How long does setup take?+
    Most businesses have their first sequences live within 48 hours. After a 30-minute setup call where we learn your lead sources, quote process, and tone preferences, we write all sequence messages for your review. You approve, request changes, or approve with edits, the sequences go live once you're satisfied. No technical skills required. The system runs in the background from day one.
    THE LEADS YOU DIDN'T FOLLOW UP ON ARE STILL THERE. SOME OF THEM ARE STILL DECIDING.

    Somewhere in Your Contacts Right Now Is a Lead That Just Needed One More Message.

    You didn't lose them because your work wasn't good enough. You lost them because life got in the way and the follow-up never happened. Madifyx sends it. Every time. In your voice. While you're doing the work.

    ✓ Sequences live in 48 hours
    ✓ Every message approved by you
    ✓ Stops automatically when leads respond
    ✓ Works for every lead type and industry

    The follow-up that converts is the one that actually gets sent. Madifyx sends it.

    Book a Demo →