AI Automation and CRM for Roofing Contractors
Madifyx answers every call to your roofing business in under 60 seconds — including during storm surges — books the inspection before the homeowner calls the next roofer.
- Answers storm surge calls in under 60 seconds, day or night, even during your busiest weeks
- Books the inspection automatically before the homeowner gets off the phone
- Follows up on every missed call and unsold estimate until it converts or closes
Storm-ready from day one · Works 24/7 · Live in 48 hours
You Were on the Ridge. Your Phone Rang 10 Times.
You Missed 8 of Them. That Was $76,000.
8 inspection opportunities lost.
From one storm. One 48-hour window.
8 inspections scheduled.
Same storm. Same 48 hours.
The storm didn't pick favourites.
The phone did.
During peak storm activity, a single roofing company can lose $317,500 in direct revenue from missed calls in one storm week.
Source: TalkRoute, 2025
62% of Roofing Calls Go Unanswered During Business Hours. Here's the Exact Cost.
The irony of roofing: your phone rings most when you're least able to answer it. And the homeowner who can't reach you at 11am doesn't wait for a callback. They call the next number.
62% missed — 9AM to 4PM alone.
100% missed — after 5PM.
Source: NRCA, 2025 / AgentZap, 2026
Lost per month.
$342,000 per year.
Before storm season.
Source: AgentZap / IBISWorld, 2026
You didn't miss those calls because you were lazy.
You missed them because you were doing the job.
Madifyx answers while you work.
The Storm Window: The 48 Hours That Define Your Entire Quarter
When hail hits a neighborhood, every homeowner in the damage radius does the same thing: they pull out their phone.
They search 'roofing contractor.' They call the first two or three results simultaneously. They're not loyal. They're not comparing credentials. They're anxious about their roof and they need someone to show up.
The roofer who answers first gets the inspection. The roofer who books the inspection gets the job. This is not a slow lead cycle. This is a 48-hour sprint worth hundreds of thousands of dollars. And most roofing companies have no system for it.
- 14 calls in 48 hours post-storm
- 10 missed — crews on existing jobs
- 4 answered — 2 inspections booked
- Lost calls: 10
$19,000 captured
$95,000+ walked out the door
Every missed caller is now booked with a competitor who answered faster.
- 14 calls in 48 hours post-storm
- All 14 answered within 60 seconds
- 12 inspections scheduled
- 2 already compared to competitors
$114,000 in pipeline
From the same 14 calls
Madifyx answered while the crews were finishing existing jobs.
A single roofing company can lose $317,500 in direct revenue from missed calls in one storm week.
Source: TalkRoute, 2025
The storm doesn't care about your schedule.
Madifyx doesn't either.
What Madifyx Does Across the Full
Roofing Business Lifecycle
Every call answered. Every inspection scheduled.
Every quote followed up. Every job turned into a review.
① 24/7 Call Answering
Every call answered in under 60 seconds — peak business hours, evenings, weekends, and storm surges. The homeowner who calls at 9:30pm gets a response, not a voicemail.
② Storm Surge Handling
When calls spike after a weather event, Madifyx handles every one — regardless of volume. No queue. No voicemail. Every caller gets a response and an inspection offer.
③ Missed Call Text-Back
Every unanswered call gets an SMS within 30 seconds. The homeowner who couldn't get through gets a message before they've scrolled to your competitor.
④ Lead Qualification
Madifyx asks the right questions: type of damage, property type, urgency level, insurance situation. Your inspection team arrives with context, not cold.
⑤ Direct Inspection Scheduling
Madifyx books inspections directly into your calendar — urgency-prioritised for storm damage, standard scheduling for non-emergency work.
⑥ Inspection Confirmation
24-hour and 2-hour reminders sent to every homeowner. No-shows drop. Crews don't drive to empty driveways.
⑦ Insurance Guidance — Pre-Inspection
After booking, homeowners receive an automated message walking them through what to expect: what to tell their insurer, how to document damage, when to file the claim. You arrive as the trusted expert.
⑧ Multi-Touch Estimate Follow-Up
Day 2, Day 5, Day 10, Day 21 — each message a different angle. Questions. Financing options. Insurance deadline reminder. Final close.
⑨ Insurance Deadline Alerts
Many homeowners don't know their claim window is limited. Madifyx sends an automated reminder when their insurance filing deadline is approaching — creating genuine urgency without pressure.
⑩ Competitor Preemption Message
At Day 7 with no response: "We want to make sure you have all the information you need before making your decision. Any questions we can answer?" Keeps you front of mind.
⑪ Lapsed Quote Re-engagement
Quotes from 30–90 days ago that never converted receive a targeted re-engagement when storm season arrives or insurance deadlines approach.
⑫ Review Request — Job Complete
Sent 24 hours after project completion — when the homeowner is looking at a new roof and is most likely to leave a detailed, positive review.
⑬ Referral Ask — Neighbor Campaign
Roofing is the most visible service business in any neighborhood. After a job: "If any neighbors ask about your roof, feel free to pass along our number."
⑭ Insurance Claim Follow-Up
For insurance jobs: a check-in 30 days after completion to confirm the claim closed smoothly. Builds trust. Generates referrals. Drives reviews.
The Quote Graveyard: $200,000 in Estimates That Never Got Followed Up
You sent 30 estimates last month. 8 converted. 22 went quiet.
You followed up on maybe 6 of them. You assumed the others booked someone else.
Most of them didn't. They're still comparing. They'll book with whoever reaches out next and makes them feel confident.
Source: JobNimbus, 2026
Madifyx runs this for every estimate you send.
Automatically.
While you're on the next job.
Built for Every Type of
Roofing Business
On the roof all day. Phone ringing all day. Two different problems, one system.
Madifyx handles every call while your crew works — answering, qualifying, and booking inspections so you come home to a full schedule instead of 8 missed calls.
- → Peak-hour call answering
- → Inspection booking automation
- → Quote follow-up sequences
When hail hits, the phone rings 14 times in 48 hours. The first roofer to answer gets all 14.
Madifyx is built for the storm surge. Every call answered, every inspection booked, every homeowner sent insurance guidance — before your competitors have even checked their voicemail.
- → Storm surge call handling
- → Insurance process guidance
- → Urgency-prioritised scheduling
Longer sales cycles. Bigger jobs. Follow-up that matches the stakes.
Commercial roofing proposals take weeks to close. Madifyx runs a professional follow-up sequence through every stage — from first contact to signed contract — with the patience and persistence your team doesn't always have time for.
- → Multi-month follow-up sequences
- → Decision-maker re-engagement
- → Project completion review campaigns
Every Great Roofing Company Runs on a CRM That Never Loses a Lead
You have 30 active estimates. You have 50 completed jobs from this year with no review and no referral follow-up. You have 15 calls from last storm season that went to voicemail and were never tracked.
Where are all of them right now?
If the answer is 'I'm not sure' — that's the problem Madifyx CRM solves.
Every lead tracked from first call to signed contract
Call time. Damage type. Property address. Insurance status. Estimate sent. Follow-up stage. All visible in one view — nothing slips between jobs.
Quote follow-up that runs itself
Every estimate triggers a sequence automatically. Day 2, Day 5, Day 10. Every lead gets touched. Every conversion opportunity is captured — without your team manually tracking 30 open quotes.
Post-job reviews and referrals — automated at peak satisfaction
24 hours after project completion. The roof looks great. The homeowner is relieved. That's the exact moment to ask. Madifyx asks every time.
Live in 48 Hours — Storm Ready From Day One
Your existing job management software stays. Your existing crew schedule stays.
Madifyx adds the front-end communication layer that captures every lead before it goes to your competitor.
We Connect to Your Business Number
Madifyx connects to your existing business line or provides a new one. Every call — business hours or 2am after a storm — is answered within 60 seconds.
We Configure Your Lead and Follow-Up System
Inspection scheduling, estimate follow-up sequences, insurance guidance messages, post-job review requests — all configured in a 30-minute call and approved by you before going live.
Storm Season or Slow Season — Your Pipeline Stays Full.
Every call captured. Every estimate followed up. Every job reviewed. Whether it's a quiet Tuesday or a hailstorm Wednesday.
Common Questions From Roofing Contractors and Company Owners
What is Madifyx for roofing contractors?+−
How does Madifyx handle storm surge call volume?+−
How does the estimate follow-up sequence work?+−
Can Madifyx send insurance guidance to homeowners?+−
What happens to calls that come in after business hours?+−
Does Madifyx work with my existing job management software?+−
How does Madifyx generate Google reviews for roofing companies?+−
What about homeowners who got multiple quotes and went quiet?+−
Is there a free trial?+−
How long does setup take?+−
Right Now, a Homeowner Is Looking at Your Missed Call and Dialling the Next Roofer on Google.
The call at 2pm while you were managing the crew.
The storm damage call at 8pm when the office was closed.
The estimate from three weeks ago that went quiet after one follow-up.
Each one was a $9,500 job.
Each one is recoverable with one system that never stops answering.
The roofers capturing every storm job aren't doing better work than you.
They're just answering faster.