AI CRM and Patient Automation
for Dental Practices
Madifyx is the AI-powered CRM and patient automation platform built for dental practices and DSOs. Activate dormant revenue, automate recall and treatment plan follow-up, and recover expiring benefits, without adding a single task to your front desk.
Live in 48 hours · Integrates with your PMS · HIPAA-friendly communication
UNSCHEDULED TREATMENT PLANS
$500K – $1M
LOCKEDSitting in your PMS. Nobody followed up.
OVERDUE RECALL PATIENTS
35–45%
LOCKEDDue for hygiene. Not scheduled. Not contacted.
YEAR-END INSURANCE BENEFITS
Expires Dec 31
LOCKEDUnused benefits lapse. Patients don't know.
This revenue is already yours.
It's sitting in your PMS.
Madifyx unlocks it.
Half a Million in Unscheduled Treatment Plans.
Overdue Recall Patients. Expiring Benefits.
All in Your PMS. Untouched.
Open your PMS right now. These three numbers are in there.
Estimated dormant revenue:
Hundreds of thousands of dollars.
Already in your system.
Already attributed to real patients.
Zero follow-up happening.
Most practices follow up on less than 20% of unscheduled treatment plans.
Source: Practice by Numbers, 2026
What Madifyx Does Across
Every Dental Revenue Stream
The right message to the right patient at exactly the right moment. Automated across all three streams.
UNSCHEDULED TREATMENT PLANS
Treatment Plan Follow-Up
Automated message sent within 48hrs of a treatment plan going unscheduled.
Multi-Touch Sequence
3-step follow-up over 14 days. Stops automatically when they book.
Case Acceptance Tracking
Dashboard shows which plans are open, contacted, and booked.
Two-Way SMS
Patient has cost questions? Madifyx handles the conversation.
HYGIENE RECALL
6-Month Recall Automation
Every hygiene patient gets a reminder when due — automatically.
Pre-Appointment Sequence
Confirmation + prep reminders sent before every hygiene visit.
No-Show Recovery
Missed hygiene appointment → reschedule offer within minutes.
Recall Rate Dashboard
Track your recall percentage improving month by month.
LAPSED PATIENTS & BENEFITS
Lapsed Patient Reactivation
18-month inactive patients get personalised re-engagement campaigns.
Year-End Benefit Reminders
Every November: patients with unused insurance benefits get reminded.
Review Requests
Post-appointment review request sent automatically when satisfaction is highest.
Referral Ask
Happiest patients get an automated referral request at the right moment.
The December 31 Problem
Every Dental Practice Faces
1 in 2 dental patients doesn't know their annual benefit maximum. Most never realize it expires on December 31.
Source: CareCredit/Synchrony, 2023
OCTOBER
Q4 begins. Hundreds of patients have $500–$1,500 in unused benefits.
NOVEMBER
Without Madifyx: Nobody contacts them.
With Madifyx: Every patient with unused benefits gets an automated reminder.
DECEMBER
Week 1–2: Late bookings flood in. You're full. New patients who weren't reminded call — and get waitlisted.
December 31: Benefits expire. Unused.
Madifyx runs this campaign automatically every November.
Every year. Without you thinking about it.
Practices that run year-end benefit reminder campaigns report significant schedule increases in November-December — their least productive months — without any additional marketing.
Why Hygiene Recall Drives
Everything Else in Your Practice
Every hygiene appointment is not just a cleaning. It's the starting point for every other revenue in your practice.
RECALL
Doctor Exam
$50–$120 per visit
Every recall triggers a D0120 exam.
Radiographs
$95–$150 per series
Bite-wings every 12–24 months.
Treatment Diagnosis
20% find needs
20% of recall exams identify restorative needs.
Restorative Treatment
$500 avg case
Opens the treatment plan pipeline.
Specialty Referrals
Perio, endo, implants
All start from recall diagnosis.
Patient Lifetime Value
$4,500+ over time
Per new patient over their relationship.
Doctor Exam
$50–$120 per visit
Every recall triggers a D0120 exam.
Radiographs
$95–$150 per series
Bite-wings every 12–24 months.
Treatment Diagnosis
20% find needs
20% of recall exams identify restorative needs.
Restorative Treatment
$500 avg case
Opens the treatment plan pipeline.
Specialty Referrals
Perio, endo, implants
All start from recall diagnosis.
Patient Lifetime Value
$4,500+ over time
Per new patient over their relationship.
One missed hygiene appointment isn't just $471 lost.
It's the diagnosis, the treatment, the referral, and the lifetime value that never happens.
A 10% improvement in hygiene recall rate generates $50,000–$100,000 in additional annual production.
Source: Clerri, 2026
Built for Every Dental
Practice Model
One dentist. One hygienist. One front desk doing everything.
Madifyx takes the recall calls, the treatment plan follow-ups, and the review requests off the front desk. Permanently.
Hygiene recall automation
Unscheduled treatment follow-up
After-hours call answering
Multiple providers. Multiple hygienists. One communication standard.
As your practice grows, communication gaps multiply. Madifyx standardises every patient touchpoint across every provider.
Multi-provider recall tracking
Consistent post-visit sequences
Year-end benefit campaigns at scale
Across every location, every patient gets the same quality of follow-up.
Madifyx delivers enterprise-grade patient communication at every location in the portfolio — with centralized visibility for leadership.
Location-by-location recall metrics
Portfolio-level revenue dashboard
Standardized patient experience
Live in 48 Hours. Integrated
With Your Practice Management System.
We connect to your PMS. Your patient data stays where it is. Madifyx acts on it.
PMS Connection — 30 Minutes
We connect to Dentrix, Eaglesoft, Open Dental, Curve, or your existing system. Patient records sync automatically.
We Identify Your Revenue Gaps
Madifyx reads your unscheduled treatment plans, overdue recall list, and lapsed patients — and maps them to automation sequences.
You Approve Every Message
Every text, email, and follow-up reviewed and approved by you before anything reaches a patient. Nothing goes live without sign-off.
It Runs. Revenue Activates.
Monthly reporting shows recall rate improvements, treatment plans converted, and reactivated patients. Ongoing optimisation included.
Is Anyone Unlocking It?
Unscheduled treatment plans. Overdue recall patients. Expiring insurance benefits. All in your PMS. Madifyx activates every one — automatically.
Built for dental practices that want to stop leaving revenue in their own practice management system.