1 in 3 of Your Members Will Cancel This Year. Their Attendance Data Is Already Telling You Who.

    AI AUTOMATION FOR GYMS & FITNESS STUDIOS

    1 in 3 of Your Members
    Will Cancel This Year.
    Madifyx Reaches Them
    Before They Do.

    Automated member re-engagement, new member onboarding, referral requests, and win-back campaigns — built for gyms, studios, and fitness chains.

    Live in 48 hours · Integrates with your gym software · No tech skills required

    ACTIVE MEMBER
    Visits this month: 12 visits
    Last visit: 2 days ago
    Risk: Low risk
    Engaged ✓
    ACTIVE MEMBER
    Visits this month: 6 visits
    Last visit: 5 days ago
    Risk: Low risk
    Engaged ✓
    AT-RISK MEMBER
    Visits this month: 1 visit
    Last visit: 18 days ago
    Risk: High risk
    No contact sent ⚠
    LAPSED MEMBER
    Visits this month: 0 visits
    Last visit: 41 days ago
    Risk: Critical
    Cancelled last week ✗

    Cards 3 and 4 are in your system right now. Is anyone reaching them?

    Gyms with consistent communication see 20% higher renewal rates.

    Source: Fitness Research, 2025

    Why Gym Members Cancel —
    and How to Stop It Before They Do

    The data is clear. Silence is the primary driver of gym member churn.

    1 in 3

    Members cancel every year. Industry average churn: 33.6%.

    Source: HFA 2025 Benchmarking Report

    50%

    Of new members quit within their first six months.

    Source: Statista / HFA, 2025

    5–25×

    More expensive to acquire a new member than keep one.

    Source: Bain & Company / Glofox, 2025

    20%

    Higher renewal rates at gyms with consistent member communication.

    Source: Fitness Research, 2025

    Every one of these numbers improves with one thing: proactive, automated communication.
    That's what Madifyx does.

    The 90-Day Member Onboarding
    Window That Determines Everything

    Most gym cancellations are decided in the first 90 days. Most gyms do nothing in those 90 days.

    NO ONBOARDING

    Member joins.
    Gets a key fob.
    Never hears from you again.

    Day 1
    Joined. Excited.
    Day 7
    Came twice. Unsure of the equipment.
    Day 30
    4 visits this month. Already slipping.
    Day 60
    Hasn't visited in 3 weeks. No contact made.
    Day 90
    Cancelled.

    Retention at 6 months: 60%

    Source: Bedford Research, 2025

    WITH MADIFYX

    Member joins.
    Gets a welcome sequence.
    Stays connected from day one.

    Day 1
    Welcome message sent. First-week guide included.
    Day 7
    Check-in triggered. Class recommendation sent.
    Day 30
    Goal check-in sent. Attendance: 9 visits.
    Day 60
    Small attendance dip. Re-engagement sent. They came back.
    Day 90
    Still active. Left a review. Referred a friend.

    Retention at 6 months: 87%

    Source: Bedford Research, 2025

    The same member. Two completely different outcomes.
    The only difference is what happened in between.

    What Madifyx Does at
    Every Stage of the Member Journey

    The right message, to the right member, at exactly the right moment.

    🟢 NEW MEMBERS

    👋 Welcome Sequence

    Day 1 message, first-week tips, class guide. Sent automatically.

    📅 Class Booking Prompt

    New members prompted to book their first class within 48 hours.

    🎯 30-Day Goal Check-In

    Automated message at the 30-day milestone. Keeps motivation high.

    ⭐ First Review Ask

    Happy early members asked for a review before enthusiasm fades.

    🟡 AT-RISK MEMBERS

    📉 Attendance Drop Detection

    Member visits drop? Madifyx flags it and sends re-engagement.

    💌 Re-Engagement Campaign

    3-message sequence designed to bring slipping members back.

    🎁 Win-Back Offer Trigger

    Members 30+ days absent get a personalised return message.

    🚨 Staff Alert (Optional)

    High-value at-risk members trigger a staff notification.

    🔵 ACTIVE & LOYAL

    🤝 Referral Request

    Members at 90+ days receive an automated referral ask.

    🔔 Class Reminders

    Automated confirmations 24hrs and 2hrs before every booking.

    📝 Review Generation

    Post-visit review requests sent at peak satisfaction moments.

    📬 Win-Back (Lapsed)

    Former members receive seasonal re-acquisition campaigns.

    The At-Risk Member Window
    Most Gyms Miss Completely

    Cancellations don't arrive without warning. Attendance tells you weeks in advance. Most gyms read it too late.

    4+ visits/weekUnder 10% cancellation risk

    Members visiting 4+ times/week are 90% less likely to cancel after 24 months.

    1–2 visits/week25% cancellation risk

    Stable but needs regular touchpoints to stay engaged.

    → Automated check-in sent

    1 visit in 3 weeks58% cancellation risk

    This member is drifting. The re-engagement window is open.

    → 3-message re-engagement fires

    No visits in 30+ days83% cancellation risk

    Most gyms contact this member when they call to cancel. By then it's too late.

    → Win-back campaign + staff alert

    A 5% increase in gym member retention can boost profits by 25% to 95%.

    Source: Bain & Company / Glofox, 2025

    Built for Every Gym and
    Fitness Studio Model

    INDEPENDENT GYM

    500 members. 40% will churn this year without targeted retention.

    Madifyx identifies at-risk members and re-engages them before they ever submit a cancellation.

    • → Attendance-based re-engagement
    • → New member onboarding sequences
    • → Review and referral automation
    BOUTIQUE STUDIO

    Community is everything. Silent members feel disconnected before they ever leave.

    Madifyx keeps every member feeling seen through personalised check-ins, class prompts, and milestone recognition.

    • → Class booking reminders
    • → Milestone celebration messages
    • → Community referral campaigns
    MULTI-LOCATION

    Hundreds of at-risk members across every location. Madifyx catches them all.

    Standardised retention communication across every site — no member falls through the cracks between locations.

    • → Cross-location member tracking
    • → Standardised at-risk protocols
    • → Chain-wide dashboard

    Live in 48 Hours —
    Integrated With Your Gym Software

    We connect to your gym management system. You approve every message. Retention runs automatically.

    01

    30-Minute Setup Call

    Tell us your gym software, member segments, and what your current member communication looks like.

    02

    We Build Your Sequences

    Every onboarding flow, re-engagement message, referral ask, and win-back campaign — written in your voice and approved by you.

    03

    Retention Runs Automatically

    Madifyx reads attendance, sends the right message to the right member, and reports improvements every month.

    Connects to Your
    Gym Management Software

    Your existing software stays. Madifyx adds what it's missing.

    Mindbody
    Glofox
    PushPress
    Zen Planner
    ClubReady
    TeamUp
    Pike13
    Wodify
    Google Calendar
    Outlook
    Stripe
    Square

    Don't see yours? Ask us — Madifyx connects to most gym management platforms.

    Common Questions From
    Gym and Fitness Studio Owners

    What is Madifyx for gyms and fitness studios?+
    Madifyx is AI automation software built for gyms, fitness studios, and fitness chains. It automates new member onboarding, detects at-risk members using attendance data, sends re-engagement messages before cancellations occur, runs win-back campaigns for lapsed members, and requests reviews and referrals from happy members — all automatically, without adding workload to your front desk or management team.
    How does Madifyx reduce gym member churn?+
    Madifyx identifies members whose visit frequency is declining and triggers automated re-engagement messages before they decide to cancel. Members who stop attending are the most predictive signal of cancellation. Madifyx acts at the 30-day attendance-drop stage, when re-engagement is most effective and cancellation is still preventable — recovering members most gyms lose simply because nobody reached out.
    How does Madifyx improve new member onboarding?+
    Madifyx sends a structured onboarding sequence to every new member: day one welcome, first-week tips, class recommendations, and a 30-day goal check-in. Research shows members who go through a full onboarding process retain at 87% after six months versus 60% for members left to figure things out alone — a 27-point difference that happens automatically with Madifyx running.
    Can Madifyx win back members who already cancelled?+
    Yes. Madifyx sends a post-cancellation win-back sequence to former members at 30, 60, and 90 days. Additional re-acquisition campaigns run at January (New Year) and September (back-to-routine) — the two peak re-joining windows in fitness. Former members with a positive history at your gym are far cheaper to reactivate than cold leads to acquire.
    Does Madifyx integrate with gym management software?+
    Yes. Madifyx integrates with Mindbody, Glofox, PushPress, Zen Planner, ClubReady, TeamUp, Pike13, Wodify, Google Calendar, Outlook, Stripe, and most other gym management and scheduling platforms. It reads your check-in data to identify at-risk members and syncs with your calendar for class booking confirmations and reminders.
    How does Madifyx generate referrals from gym members?+
    Members at their 90-day milestone — when satisfaction and motivation are highest — receive an automated referral ask. After every positive review, another referral prompt follows. Messages are personalised and conversational, asking members to think of a friend who might want a tour. Referred members have higher retention rates and cost near-zero to acquire compared to paid channels.
    Will Madifyx work for boutique fitness studios?+
    Yes. Boutique retention is community-driven and Madifyx reflects that. Class reminders, milestone celebrations, and re-engagement campaigns are written to feel personal and community-connected — not robotic. Studios that invested in member engagement cut cancellations 6% year-over-year in 2025, even as new sign-ups slowed. Madifyx delivers that engagement automatically across your entire member base.
    How does Madifyx handle class booking reminders?+
    Madifyx sends automated confirmations and reminders for every class booking — 24 hours and 2 hours before each session. Facilities that offer mobile booking and class reservations see retention rates increase by up to 25%. When members consistently attend booked classes, their frequency increases, satisfaction grows, and their likelihood of cancellation drops significantly.
    Is there a free trial?+
    Yes. Madifyx offers a free trial with full access to all features — member onboarding sequences, at-risk detection, re-engagement campaigns, review generation, referral automation, and the complete retention dashboard. Book a demo to see exactly how it works for your specific gym or studio before making any commitment.
    How long does setup take?+
    Most gyms and fitness studios are live within 48 hours. After a 30-minute setup call where we connect to your gym management software and review your member base, we build your complete automation system. Every message is reviewed and approved before it reaches any member. Your team needs zero technical skills — Madifyx runs in the background of your existing operations.
    THEIR ATTENDANCE IS ALREADY TELLING YOU THEY'RE LEAVING.

    Are You Reading It?
    Or Watching Them Cancel?

    Every at-risk member in your system is a retention opportunity. Every cancelled member is a replacement that costs 5–25× more. Madifyx catches every one — before the cancellation arrives.

    ✓ Live in 48 hours
    ✓ Integrates with your gym software
    ✓ No technical skills required
    ✓ Works for gyms, studios, and chains

    Built for fitness businesses that want to stop replacing members they could have kept.

    Book a Demo →