You Paid $600 for That Lead.You Spent 3 Hours on the Estimate.The Only Thing Left Was the Follow-Up.It Never Happened.
Madifyx follows up on every unsold estimate, responds to every new inquiry instantly, and brings back past clients — automatically.
Bathroom remodel • $18,500
Home addition • $96,000
Basement finish • $31,000
Deck + outdoor kitchen • $52,000
Master suite • $74,000
Full gut renovation • $180,000
Kitchen + dining • $67,000
Window replacement • $22,000
Whole home repaint • $14,000
Project: Kitchen Remodel
Lead acquisition cost: $600
47 days since estimate.
They just signed with someone else.
$628,500 in unsold estimates.
Every one got zero follow-up.
The Homeowner Who Contacts You Has Already Made Up Their Mind
Homeowners don't call contractors to explore ideas anymore. They call when they're ready. Speed and confidence close the job.Source: Pro Remodeler, 2026
Gets inspired by a kitchen on Instagram
Googles 'kitchen remodel cost 2026.' Learns ranges.
Watches YouTube walkthroughs. Shortlists 2–3 styles.
Reads contractor reviews. Checks Google profiles and project photos.
Contacts 2–3 contractors. This is the moment.
Signs with whoever gave them clarity and confidence first.
Gets inspired by a kitchen on Instagram
Googles 'kitchen remodel cost 2026.' Learns ranges.
Watches YouTube walkthroughs. Shortlists 2–3 styles.
Reads contractor reviews. Checks Google profiles and project photos.
Contacts 2–3 contractors. This is the moment.
Signs with whoever gave them clarity and confidence first.
When your phone rings, you're not the first thing they've thought about. You're the last step.
78% of homeowners hire the first contractor who responds with a clear next step.
Source: CustomerFlows / Harvard Business Review, 2026
Clear. Fast. Confident response. That's the entire job at this stage. Madifyx delivers all three — in under 60 seconds.
The Rehash Revenue Every Remodeling Company Is Sitting On
"Rehash" is what contractors call following up on unsold estimates. Most never do it. Here's what that silence costs.
Potential recovery value:
$240,500
in estimates with zero follow-up.
Contractors who implement systematic follow-up on unsold estimates double their conversion rate.
Source: Pro Remodeler, 2025
At least half of homeowners who decline an estimate will buy within 12 months. From whoever follows up.
Source: Pro Remodeler / Qualified Remodeler, 2025
Madifyx runs your rehash program automatically. Every estimate that goes cold gets a structured follow-up sequence without your team managing a single touchpoint.
What Madifyx Does Across Every Stage of Your Pipeline
From first inquiry to rehashed estimate to past client — automated at every stage.
Sub-60-Second Response
Every web form, call, and DM answered before a competitor can return from their current job.
Consultation Booking
Interested homeowners book a site visit directly onto your calendar.
After-Hours Capture
Evening and weekend inquiries are the highest-intent leads. All answered instantly.
Lead Qualification
Madifyx asks project type, timeline, budget range, and ownership status before you spend time on a site visit.
Post-Estimate Follow-Up
24-hour message after every estimate sent: "Any questions about the proposal?"
Multi-Touch Sequence
Day 3, Day 7, Day 14 follow-up if no response received. Stops when they reply.
Objection Handling
"Still deciding?" and "Waiting on financing?" sequences that keep you front of mind without pressure.
Two-Way SMS
Homeowner texts your number. Madifyx answers questions about materials, timeline, or scope immediately.
30-Day Rehash Trigger
Estimates with no decision at 30 days enter an automated re-engagement campaign.
Seasonal Re-Engagement
"Spring is a great time to start your kitchen project" — timed campaigns to warm cold estimates at peak seasons.
Project Progress Nudge
"Material prices are moving. Locking your project in now protects your estimate." — urgency without pressure.
New Conversation Starter
Offers a fresh site visit or updated estimate to re-open the conversation naturally.
Review Request
Sent automatically after every completed project. Grows your Google and Houzz profiles consistently.
Referral Ask
Happy clients receive a referral ask 30 days after project completion.
Annual Check-In
12-month message: "Any new projects you're considering?" Past clients are your cheapest future revenue.
Second Project Sequence
Clients who did a kitchen get a bathroom sequence. Done one project → suggest the next.
28% vs 62%: The Response Speed Gap Costing You Projects
ServiceTitan's benchmark covers 100,000+ home service businesses. Here's what the conversion gap looks like at your scale.
Source: ServiceTitan, 2025
42-Minute Average Response
28% lead conversion
Monthly leads: 40
Closed jobs: 11
Average job: $35,000
Monthly revenue: $392,000
Under 2-Minute Response
62% lead conversion
Monthly leads: 40
Closed jobs: 25
Average job: $35,000
Monthly revenue: $875,000
Same leads. Same team. Same pricing.
+$483,000/month
The only variable is response speed.
Every minute of response delay costs $47 in expected revenue.
Source: US Tech Automations / ServiceTitan, 2026
Built for Every Home Remodeling Business
You run every job. You give every estimate. The follow-up falls to nobody.
When you're the estimator, project manager, and crew lead, Madifyx is the follow-up system that never drops a lead.
- Unsold estimate rehash automation
- After-hours inquiry response
- Review and referral requests
High-ticket projects. Long decision cycles. Every touchpoint matters.
Design-build buyers research for months before deciding. Madifyx keeps you visible across that entire window — from first contact to signed contract.
- Long-cycle proposal nurture
- Multi-touch objection sequences
- Past project cross-sell campaigns
Multiple service lines. Multiple lead sources. One communication standard.
Madifyx routes every inquiry to the right sequence by project type — kitchen, bathroom, addition, or full home — automatically.
- Project-type routing
- Cross-sell past clients
- Volume-level review generation
Live in 48 Hours — Built Around How Remodeling Contractors Sell
We learn your sales process. We build your sequences. You review everything. It runs.
1
30-Minute Setup Call
Tell us your project types, typical estimate range, sales cycle, current follow-up process, and what your biggest pipeline gaps are.
2
We Audit Your Estimate Backlog
We identify how many unsold estimates from the last 90 days can be re-engaged immediately. That's your first revenue opportunity.
3
We Build Your Sequences
Every follow-up, rehash campaign, referral ask, and new inquiry response — written, timed, and approved by you before anything goes live.
4
Your Pipeline Runs Automatically
New leads responded to instantly. Unsold estimates followed up daily. Past clients asked for referrals. All without you managing it.
Common Questions From Home Remodeling Contractors
The Estimates Are Already There.
Is Anyone Following Up?
New inquiries. Unsold estimates. Cold prospects from last quarter. Past clients who might need something else. Madifyx follows up on every one — automatically, every time.
Built for remodeling contractors who want to stop leaving follow-up to chance.